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SE&EM Seminar on December 14h, 2007
(Friday)
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Joint Seminar
Department of Computer Science and Engineering
And
Department of Systems Engineering and Engineering
Management
The Chinese University of Hong Kong
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Title
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Operations Research in the Airline
Industry
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Speaker
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Dr. Ronald Chu
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American Airlines
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Date
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December 14h, 2007 (Friday)
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Time
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5:00 p.m. - 6:00 p.m.
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Venue
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Room 513
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William M.W. Mong Engineering Building
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(Engineering Building Complex Phase 2)
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CUHK
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Abstract:
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This talk gives an
overview of how operations research is applied to the planning and
operation phases for an airline. It discusses various challenges faced by
the airline in the strategic, tactic, and operational areas, and how people
use various OR techniques to model and provide recommendations to the
business units. Examples of topics covered are: strategic planning,
flight schedule and network generation, capacity planning, revenue and
profit forecasting, yield management, crew scheduling, airport
operations, and disruption handling. Lastly, we will discuss the
challenges ahead of OR practitioners in this field and some hot topics
people are pursuing.
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Biography:
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Ron
graduated from HKU in the Mechanical Engineering Department. He worked
for several years in the shipping industry before pursuing graduate
studies in the US. He obtained a Master Degree in Technology and Policy,
a Master Degree in Operations Research, and a PhD degree in Ocean Systems
Management, all from the Massachusetts Institute of Technology. After
graduation, he joined the transportation consultant group Sabre as a
consultant for the airline industry. He has since consulted on numerous
airline OR projects for American Airlines. He is now a Principal in
American Airlines Operations Research and Decision Science group, and
serving as a chief technical advisor to AA Capacity Planning Department.
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************************* ALL ARE WELCOME ************************
*******************************************************************
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