Social Media and e-Community Analysis

K.F. Wong

Facebook, Twitter, LinkedIn, etc. are popular social media. Today, they are widely used for sharing opinions on different targets, e.g. services, products, politics etc. Social media is becoming an indispensable way of communication in our daily life. Different from traditional communication, social media provides a platform where people are connected together to form e-communities. Hence, social media brings significant advances to our understanding of social behaviors, and the study of social media is of great importance in sociology, biology, and computer science. The core element in social media is the notion of e-community, which serves the roles of an information generator and propagator, as well as a relationship manager. There is, therefore, a growing research interest in understanding e-communities, which is the target of our research team.