The team “Second” led by Choi Ho Yin Issac (SEEM/4), and 3 students from other majors in CUHK, won the 1st Runner-up in the Citibank Disruptive Client Experience in the Digital Banking Era organized by HKGCC Business Case Competition with a monetary prize of $20,000.
The team strives to enhance the user journey by revamping Citibank HK mobile app, introducing Calendar Banking, integrating with mobile OS ecosystems, and redefining Relationship Management with the use of data and algorithms. They observed the current pain points for customers in traditional banks are long queue and phone wait times, sluggish online experience, and no consolidated view of all finance positions. They are proud to introduce our solution with three essential aspects, namely instant, lively, and personalized. They capitalize on digital banking technology to penetrate and blend into every second in everyone’s life, driving all individuals in the mass market to our digital transformation journey. Members of the team would like to thank Prof. CHAN Chun Kwong for being such a wonderful mentor.
Citibank Disruptive Client Experience in the Digital Banking Era